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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

spirit. Even with a rather conservative estimate that each party will have five attendees that means ... that people seek to add meaning to their lives individually and as part of a wider social group ... and preferably add meaning. The Jubilee is the beginning of a massive summer for Britain. Brands that take ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

most want to reach. The virtuous circle also means that a higher frequency of exposure is well worth ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

should mean that when the results identify weaknesses for improvement or elements for differentiating ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

of complaints does not mean that it breaches the rules, but the number of complaints certainly gives us a ... ?' (2010) 1,088 complaints / Not upheld 7. Volkswagen 'fight' (2009) 1,070 complaints ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

; they required no investigation. In a world where our daily physiological needs are met, the meaning of white ... the aesthetic alien s point of view, humans might seem like the sloth in the machine . He might remark ... physical bodies to our machines. But it is still the inner sloth that sits in the drives seat. And where ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

means that the balance of power is now almost completely in their favour. Show me a dirty toilet rim ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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