Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
How will the new experiential marketing code be enforced and what happens if marketers don't comply, asks Jo Farmer, partner, Lewis Silkin LLP
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Fighting the 'will of the web'
24 May 2012 | by Andrew Escott, Cohn & Wolfe
The rise of social media means policy-makers must arm themselves with facts, not opinion, says..., this now means investing in a clear evidence base as part of any robust public affairs defence. By fighting ...
School Reports 2012: Lean Mean Fighting Machine
02 Apr 2012
By its own admission, 2010 was a "bit of a shit sandwich" for Lean Mean Fighting Machine. The storm...Score: 7 Agency fact file: Lean Mean Fighting Machine Type of agency ... down. In fairness to Lean Mean Fighting Machine, the agency appears to have met this challenge ... of record for Unilever's Domestos bleach brand show that Lean Mean Fighting Machine was more than capable ...
News Corp comes out fighting over Panorama claims
29 Mar 2012 | by Maisie McCabe
Chase Carey, the chief operating officer of News Corporation, has accused a BBC 'Panorama' documentary about hacking at former News Corp-owned software company NDS, of making "unfair and baseless accusations".
Starbucks challenges Nespresso with coffee machine
09 Mar 2012 | by Ed Owen
Coffee giant Starbucks is making a bid for the luxury home coffee-machine market with a device it has branded Verismo, to compete with Nescafe's Nespresso and other kitchen espresso makers.
What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
that information collected within a product or service can be shared with another, meaning if you are logged ...
The industry speaks: what will 2012 mean for media?
04 Jan 2012 | by Mark Banham
their businesses which will hopefully mean we re less reliant on advertising spend." Stewart Easterbrook, chief ...
Think BR: When the Chinese talk about air... what does that mean?
28 Dec 2011 | by John Coll
When the Chinese talk about air... what does that mean? This was a question posed by my client on the back of viewing groups in China discussing western medicines. Viewed in context I thought ... was similar. It doesn t mean it will be next time though, so keep an open and questioning mind. John ...
Weakened lobbying body vows to keep fighting
16 Dec 2011 | by David Singleton
UK Public Affairs Council chairman speaks out after controversial PRCA exit.
ESPN 'vending machine' by Wieden & Kennedy New York
07 Dec 2011
ESPN has launched a spot, to promote its Sportscenter sport highlights show, by Wieden & Kennedy New York.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
