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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

spirit. Even with a rather conservative estimate that each party will have five attendees that means ... that people seek to add meaning to their lives individually and as part of a wider social group ... and preferably add meaning. The Jubilee is the beginning of a massive summer for Britain. Brands that take ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

most want to reach. The virtuous circle also means that a higher frequency of exposure is well worth ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

The EU cookie directive finally came into force at the weekend. This, of course, means that UK website owners are required to obtain consent from their users in advance of storing personal browser information which is gathered through small software files known as cookies. These files sit on the user ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

should mean that when the results identify weaknesses for improvement or elements for differentiating ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ... that. PVRs are huge, and their use means that audiences are increasingly watching content out of synch ... what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

, real, game-changing innovations in service markets are uncommon. The introduction of cash machines ... machine' are offered in branch and they explicitly declare 'no stupid bank rules'. It s these personalised ... - which means that they are not always well received. But by doing the right work to find those key ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

fighting for. It s also reassuring that people of all backgrounds are so quick to understand the new ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

; they required no investigation. In a world where our daily physiological needs are met, the meaning of white ... the aesthetic alien s point of view, humans might seem like the sloth in the machine . He might remark ... physical bodies to our machines. But it is still the inner sloth that sits in the drives seat. And where ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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