Perspective: Why this General Election is actually a personal election
30 Apr 2010 | by Mark Cridge
into the fight against the BNP in Barking, where it's taken advantage of the collapse in support for the local ...
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Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
the chance to fight the American army as a member of 'The A-Team' and collect film themed pizzas including the Cheesy Faceman Pizza, the Howling Mad Veggie Pizza, the BA Meat Machine Pizza and the Hannibal Hot Pizza ...
Close-Up: IPA President's Medal for advertising's 'nice guy'
30 Apr 2010 | by Noel Bussey
of Kendall's input: "His involvement means that he has enabled good people in advertising to become sensational. "His ability to never allow us to rest or relax means that professional development in the UK actually means something and has vastly improved our industry." However, the award doesn't mean the end ...
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
is rowdy but the launch is textbook. Tuesday 7am: As well as Family Food Fight, we're also here with a ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
integration is the key, in my view, and this means mutual change. For agencies, it means keep on removing ... (ideally under one roof and above one P&L). For clients, it means reducing rosters and consolidating ... much more effort to proper evaluation - by that I mean econometric modelling. It's never easy to do ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
, with 173 million in 2009. WHAT IT MEANS FOR ... PEARL & DEAN - In a word - continuity. Kathryn Jacob ... it: "My view is that this means a more equitable market. A Pearl & Dean backer that not only has a ... for advertisers to have two cinema sales teams than just the one. It means that the Pearl & Dean personnel ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
this mean they're better placed than other sorts of agencies to manage them over time, including doing ... . But continuity has many enemies, not least well-meaning and ambitious marketing executives. New brooms want ...
Close-Up: Are clients leading the way on digital?
30 Apr 2010
-May says. Does this all mean that mainstream agencies are gradually being sidelined? Not necessarily ...
Media Forum: Does Indy package add up?
30 Apr 2010
dressed up as a lack of bias. In reality, that means no opinion. Or rather, lots of competing opinions. I ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
their propositions right just yet - the rush to get products on to it mean that many haven't thought through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
