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What brands should know about the dark side of Facebook

teenagers today are better connected, it is wrong to assume this means they have better communication skills ... channels, doesn't mean they are innately more knowledgeable. A study has found that 25% of students chose a ...

HSBC's Chris Clark on a new era for the bank's marketing

, but that doesn't mean there isn't a resonance left behind. I used to work on the Mars account, and even then "A ... on the social network, while reassuring jumpy colleagues that isolated criticism 'doesn't mean the sky ...

Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Tourist numbers to dip before Olympic boost

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

GB Paralympic football team to miss out on medal because of lack of sponsor

palsy football team, the funding from the FA is not enough and means the team is unlikely to get a medal ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

does. This means insightful attitudinal segmentation, behaving like consumers yourself, and watching ... mean no one in the organisation is keeping abreast of changing customer needs and helping to develop ...

Facebook and Twitter target UK SMEs with adspend giveaways

, the business and enterprise minister, said: "The rapidly changing world of technology means that SMEs need ...

Burberry boosts digital approach with interactive campaign

to post backstage Twitpics of every look before they were sent down the runway, meaning the brand ...

MTV

be the message. What I mean is that the myriad funky ways in which it was expressed made it visually reflective ...

West Brom replaces Bodog with Zoopla

. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.