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Branson to join in Virgin Trains zombie game

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir

Special Report: Affiliate Marketing - Battle of the brands

in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around ... more heavily than another, the affiliate may promote it harder, meaning a customer originally looking ... , purchases are driven largely by price, meaning that cashback and voucher code affiliates will play a major ...

Masterclass: Personalised ads

means delivering content as well as ads based on user behaviour and profiles. She also points ... people," he says. That means Center Parcs could vary the cookies depending on whether a user had looked ...

Future TV: Telly's vision

are happy, which obviously means that any privacy issues have to be dealt with." What's in it for brands ... eyeballs, but they want to know more about what it all means. "Brands don't like change ...

Profile: Anna Rafferty, managing director, Penguin Digital

is more savvy than that. Products will develop with technology, the means of telling stories will continue ...

Whatever happened to fair play?

machine.' She adds that it is 'regrettable' that calling a pitch is seemingly the only way clients can get ...

Reinventing marketing: Behavioural economics will shake marketing to the core

very easily to brand buying, which means that if your brand is popular, it may have little to do ...

Brand Health Check: Bold

machine technology, consumers have a greater desire for cleaner clothes of differing fabrics and greater ...

Opinion: The Marketing Society Forum

. This means that I have been a staunch defender of the Shake n' Vac ads over many years. For a brand like ...

Helen Edwards on Branding: The third way

of commercial life. It means taking decisive action when something suddenly changes the rules in your favour ... . Moreover, his market is tougher than most: the first-past-the-post system means that only a massive share ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.