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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry

23 Aug 2011 | by Staff

and frequency is useful, but only as a means to an end, and yet they re still used as proxies for the real thing ...

BrandMAX speaker preview: Kassan looks at the future of media and technology

15 Aug 2011 | by Staff

does this mean for the distribution of content? MK: As brands look at distribution, and how ...

NotW men's mag Jam bundles free Gallagher CD

25 Feb 2011 | by Mark Banham

on this time last year, publishers are now leaning towards launching testbed titles, especially in the highly ...

Newsweek and Daily Beast merger to go ahead

12 Nov 2010 | by Gordon MacMillan

. Brown wrote: "What does this exciting new media marriage mean? It means that The Daily Beast's animal ...

MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls

12 Aug 2010 | by Mark Banham

The IPC Media title has dipped from a circulation figure of 71,251 copies, to 53,591 copies. It leads a devastating six months for the sector, which has been heavily hit by the impact of the recession on male reading habits, but is by no means the only casualty. Andy Taylor, head of magazines at Carat ...

Omnicom strengthens Google ties with global partnership

15 Jul 2010 | by Mark Banham

on how well the advertising has worked. Any deal is understood to be non-binding, meaning that Google ...

MediaCom expands presence in Middle East

28 Jun 2010 | by Mark Banham

The decision will mean the creation of a larger media network with combined operations in Beirut, Riyadh, Casablanca and headquarters in Dubai. Media Insights is partially owned by Grey Global. The agencies will handle clients including Nestle, National Bank of Abu Dhabi, Volkswagen Audi Group, P G ...

NRS March 2010: Grazia and New among few magazines to increase readership

31 May 2010 | by Mark Banham

,606,000. Most monthlies did not record data for the six-month October 2009 to March 2010 period, meaning ...

FHM newsstand sales tumble below 100,000

16 Apr 2010 | by John Reynolds

The speculated low ebb for Bauer's global powerhouse means FHM has lost more than 50,000 sales copies, or a third of its UK and Ireland newsstand sales, since its last official ABC average between July and December 2009. The March issue of the title, featuring Abbey Clancy as its cover star ...

Amscreen to promote HMV ticket service in-store

10 Aug 2009 | by Tristan O'Carroll

operated by music and events promoter, Mean Fiddler Group. HMV will own and run the new digital signage ... into ticketing follows the formation this year of its joint venture with the MAMA group in forming the Mean ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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