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Alex Aiken: More social, less media

'quickly and cheaply' and then implies this is a one way process, arguing 'that doesn t mean we need ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ... of non-executive chairman means he s still in the business and will help us lead it to the next phase ...

Garmin signs six-figure deal with Sugar's Amscreen

of their technology also means that we can trial new advertising and communication ideas quickly and monitor ...

Ernst & Young appoints UM International for global media

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Jubilee spirit unites the nation

spirit. Even with a rather conservative estimate that each party will have five attendees that means ... that people seek to add meaning to their lives individually and as part of a wider social group ... and preferably add meaning. The Jubilee is the beginning of a massive summer for Britain. Brands that take ...

Understanding the customer journey

most want to reach. The virtuous circle also means that a higher frequency of exposure is well worth ...

Think BR: Cookie monsters

The EU cookie directive finally came into force at the weekend. This, of course, means that UK website owners are required to obtain consent from their users in advance of storing personal browser information which is gathered through small software files known as cookies. These files sit on the user ...

Think BR: Are you managing what you measure or measuring what you manage?

should mean that when the results identify weaknesses for improvement or elements for differentiating ...

Hit or miss? Google under fire again over data harvesting by Street View cars

that it will be providing a fuller response anytime soon. Google's rapid increase in size and reach means it needs to think differently about how it communicates. Its influence means it will often be under the spotlight ...

Octopus Group's Sciplino calls for fightback against reverse auctions

A PR consultant has called on the industry to fight back against cost-cutting procurement

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.