Search results for Lean Mean Fighting Machine

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British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

, is fighting a government consultation into stripping cigarette packets of all branding. Previous digital ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

germs. High penetration. Good news to some extent, but means limited chance of attracting new ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

means "different pharmacies offer different services moving forward". Currently the NHS uses national ... so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

year ago with the remit to improve and build relationships with its marketing partners, meaning both ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

an assault on the coffee-pod machine sector last month, with Verismo by Starbucks. Of Verismo, Cranna says ...

Tobacco branding ban debate: reaction from all sides

13 Apr 2012 | by Matthew Chapman

it can only be a price fighting product and if that is a means of reducing prices to consumers ... commoditised market place and that is typified by price competition. "It means there is a loss of incentive ... plain packaging is a means to an end and that end is breaking the tobacco industry s stranglehold ...

My Secret Work Weapon: Variety is the key when it comes to your armoury

28 Mar 2012 | by Hazel Detsiny, Vice-president, marketing, foods and ice cream, Unilever UK & Ireland

than anyone else and their own business - by which I mean your share, profit and loss, marketing ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

26 Mar 2012 | by Sarah Shearman

Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...by Rachel Bishop and Pretzel Films. Unilever appointed Lean Mean Fighting Machine as its global ... "flush tracker" campaign for Domestos in 2010 . Lean Mean Fighting Machine already works with Unilever ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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