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's preference for word-of-mouth as its means of credible information. This is where Shine Communications comes ... phones mean information is spread much more quickly. But Vodafone is ideally positioned to understand ...
promotion, where contestants spent one week in a Perspex box in major shopping centres. Their only means ... and radio stations to complete various tasks, including finding karaoke machines to entertain passers ...
-dancing PR machine that was CEO Christopher Gent. As Peston puts it: 'Vodafone is slightly in search ...
from the youth market is on, as is the fight to engage the next generation of users. Mary Cowlett...Taylor. The increasing popularity of colour screen, photo and video phones means that young consumers ... mobile experience and means that young people, who hate being categorised, can use different genres ...
position is a much harder PR position to fight. Every time the competition attacks us in the media ...
potential buyers are interested in, which means tech-heavy explanations of a product's capabilities ... 's expected.' The media tends to veer away from in-depth comparative reviews of gadgets, leaning towards ...
Called EUpolitix, the Brussels-based portal will operate as a separate company led by CEO Adam Nyman, who has been involved in setting up the project for the last 18 months. Nyman said the portal had been created as a means of better linking EU policy-makers with the public affairs community. He ...
Neil Armstrong's first communication from the moon came via Motorola technology, which means that the next mobile phone you buy could have a direct link to one of the most momentous events in the history of mankind. At least that is what Leslie Dance, global director of comms and public affairs for Motorola ...
. The core agency status for FH means that it will handle the bulk of all PR work, effectively the largest ...
not necessarily mean that GBC was in danger of losing the corporate business. 'We're having a look at other ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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