City & Corporate: In the News ... Tesco - Bring us up to speed
24 Apr 2009
in revenue. Despite this healthy 8.8 per cent growth in adjusted profits, Tesco has found itself fighting a
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City & Corporate: In the news ... JJB
01 May 2009
. Unless challenged in the courts, the move will mean 12,000 jobs are protected at the chain's remaining ...
KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from animal rights charity Peta, which claims the restaurant chain is responsible for 'live scalding, painful ...
Matalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense competition from major UK supermarkets.
Dixons reviews comms to fight retail downturn
01 Jul 2005 | by Ian Hall
Electrical goods group Dixons is staging a comprehensive review of its agency needs as it fights
Consumer PR: What's the big idea?
13 May 2005
separate the generation of ideas from the analysis, which means not picking apart ideas as you go along ...
News Brief: Kitchen retrailer Magnet hires Brazen
29 Apr 2005
CONSUMER: Kitchen retailer Magnet has hired Brazen as it attempts to fight back against competition
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation
News Analysis: McDonald's faces more obesity flak
17 Sep 2004
Morris, the anti-McDonald's campaigners whose lengthy legal fight is now in the European courts ... year). One corporate PRO says: 'These figures show that McDonald's has taken great steps to fight ...
Opinion: McDonald's PR takes an unhealthy turn
03 Sep 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
The McDonald's PR machine is already in overdrive. The emerging consumer awareness about nutrition, or at least the health hazards associated with the lack of it, is finally hitting the pockets of the big guys, as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
