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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead Vickers BBDO handled the business, having picked up the account in 2006. The Red Brick Road ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

does. This means insightful attitudinal segmentation, behaving like consumers yourself, and watching ... mean no one in the organisation is keeping abreast of changing customer needs and helping to develop ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... drive success. In today s overcrowded markets consumers are leaning towards brands that have greater meaning and credibility. Consumers are fuelled by a desire to connect with brands that have a clear sense ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

could get away with lying for long... Project N @getdemoffya You mean 'telling strategic truths ...

We'll Call You - McVitie's Jaffa Cakes

16 May 2012

. McVitie's: I mean, I can certainly pass your comments forward, to say that you would like to see one ... your name? Mktg: Does that mean someone will call me back? McVitie's: No, but we record all ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

intimacy means exactly that. The product might well end up inside the person (snack, beer, analgesic ... buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair. Marketing, increasingly, is a hands-off discipline, conducted by intermediate means. You can walk through the marketing ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. 'That means your margin for error is non-existent. If you get one thing wrong, you end up with massive ... Gissing. 'Then he revealed that something like 30%-40% of Amazon deliveries fail in the UK.' This means ... about 10% to 20% of the (wider food) market, that still means 10bn to 20bn. There is enough space ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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