Opinion: Overexposed Cruise's outburst backfires
01 Jul 2005 | by Kate Nicholas, kate.nicholas@haynet.com
from the sidelines as the Tom Cruise publicity machine begins to implode.
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Media Analysis: Pictures pave way to magic of travel
15 Jul 2005
and upmarket. But that doesn't mean we are expensive. We appeal to all ages, from youngsters on a gap year ... short breaks, a year. What does that mean for coverage? We don't write about treks to find ...
Railtrack case puts focus on Gov't PR
01 Jul 2005 | by Anthony Hilton, City commentator on London's Evening Standard, anthony.hilton@haynet.com
machinations exposed. ...
Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television
01 Jul 2005 | by Ian Hall
pick a fight with her - lauds the Spinner Supreme as a 'fantastic strategic communicator' and 'fun ...
Murray open for extra sponsors
01 Jul 2005
Andrew Murray's PR machine would consider 'one or two' further sponsorship deals as Britain's new...The 18-year-old Scot, who surprised many by reaching Wimbledon's third round, is represented by Octagon, specifically via V-P Clifford Bloxham and client director Sian Masterton. Bloxham told PRWeek: 'It's not really about making money - any deals have got to mean a minimum time commitment for Andrew ...
Whitbread to overhaul restaurant PR strategy
29 Apr 2005 | by Tom Williams
The company has shifted focus from pubs and brewing towards restaurants and budget hotels. Whitbread head of external communications Abigail Langan said the company had already decided to take PR for coffee chain Costa in-house. The review could also mean a radical shake-up of PR for restaurant chains ...
Public Affairs: Videogame body fights regulation
15 Apr 2005 | by Donna Werbner
Britain's videogame makers have called in PSA Public Affairs to help stave off regulation of the £2.2bn industry.
Tourism Australia in U-turn on agency hire
08 Apr 2005 | by Richard Cann
The decision means BGB Communications, Tourism Australia's PR agency in the UK for 17 years, will have its responsibilities radically diminished from July, when BGB will be freed from a clause that prevented it from working for rival long-haul destinations. Tourism Australia will bolster its in ...
Media Relations: Bar operator to boost web profile
01 Apr 2005
It is looking to partner brands with similar target markets, such as Toni Guy, to create newsworthy attractions at the website's quarterly 'Live' parties. Urbium marketing manager Jo Davies said its bars were not positioned as celebrity hang-outs, meaning it had to work harder to gain coverage ...
Profile: Soccer socialist - William Gaillard, director of communications and public affairs, Uefa
01 Apr 2005 | by Ian Hall
philosophy of Uefa is worth fighting for - we want to keep the football family together, from young teams ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
