Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale: January 2003-ongoing Budget: Around £80,000
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doesn't mean that you are right in the eyes of your customers. Given Jobs'extraordinary expertise ...
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale: January 2003-ongoing Budget: Around £80,000
potential buyers are interested in, which means tech-heavy explanations of a product's capabilities ... 's expected.' The media tends to veer away from in-depth comparative reviews of gadgets, leaning towards ...
ideas for the business. Jacqui has a chameleon-like approach, which means she can easily talk to anyone ...
't mean it's a done deal in the UK. We have two agencies on board at the moment, which we will be looking ...
, the Coca-Cola phenomenon is built on the remarkably simple proposition of a global distribution machine ... of microprocessors is a household name is no mean feat in itself. Chosen by IBM in 1981 to power the first-ever PC ... compared to firms like IBM, that means we can invite journalists to meet our wireless comms engineers ...
to allow computer makers to create machines with less dependence on Microsoft software. The US Justice ...
The fight is on for the top comunications role at the new Hewlett-Packard following last week's £13
LONDON - The fight is on for the top communications role at the new Hewlett-Packard following last
efficient means of developing new business as a result of no longer having a steady stream of clients flush ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.