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to post backstage Twitpics of every look before they were sent down the runway, meaning the brand ...
. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... drive success. In today s overcrowded markets consumers are leaning towards brands that have greater meaning and credibility. Consumers are fuelled by a desire to connect with brands that have a clear sense ...
Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...
Locog has come out fighting in support of its commercial partners, following a series of media
't have a very good grip on the detail, so you need to push them a bit harder to say what they really mean ...
of sourcing arrangements means the group will be able to deliver better-quality clothing at higher profit ...
environment mean for brands? Our experts examine the implications.
it means to 'have it all'. 'These women want a career, family, social life and social media. Their lives have brought new meaning to the word multitasking,' she adds. According to Ferreira, on a practical ...
the ways in which the citizens of Boston communicate with the city. In practice this means that citizens ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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