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Subway out-muscles McDonald's on Facebook

with 8,877. This peaked in April at 26,308 meaning that 13.5% of the fan base was actively engaging ...

Pizza Hut appoints Lexis for consumer brief

Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off

The truth about youth: Do you know Generation Z?

-Cola is another brand working hard to forge credible relationships. Its 70-20-10 approach means that, while its ... Howorth, Coca-Cola GB market activation director, believes this means it can always balance its marketing ... . 'This means that we need to ensure our partnership activity is very credible and strongly aligned ...

Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...at Fleishman-Hillard, both agreed that the Department of Health needed to do more to fight rising obesity levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ...

Starbucks marketer Ian Cranna on changes at the coffee chain

an assault on the coffee-pod machine sector last month, with Verismo by Starbucks. Of Verismo, Cranna says ...

Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media

Starbucks enters energy drinks market with green coffee

it is making a bid for the luxury home coffee-machine market with a device it has branded Verismo , to compete ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

't have a very good grip on the detail, so you need to push them a bit harder to say what they really mean ...

Digital killed the marketing star

this technology, it means they are able to put more capacity through their existing resources. They can double ... that has provided good value for money. However, that does not mean brands can cut back on the creative ... 'Mean stinks'. The Secret-branded ad featured a video of a girl admitting that she had bullied others ...

Generation Y: Demanding diners who expect healthy eats and good value

by young people when they choose the unhealthy option. If we look at what all this means for brands, we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.