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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

spirit. Even with a rather conservative estimate that each party will have five attendees that means ... that people seek to add meaning to their lives individually and as part of a wider social group ... and preferably add meaning. The Jubilee is the beginning of a massive summer for Britain. Brands that take ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

with 8,877. This peaked in April at 26,308 meaning that 13.5% of the fan base was actively engaging ...

We'll Call You - McVitie's Jaffa Cakes

16 May 2012

. McVitie's: I mean, I can certainly pass your comments forward, to say that you would like to see one ... your name? Mktg: Does that mean someone will call me back? McVitie's: No, but we record all ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

, a fight against the snobbery of middle class foodies and/or the possible baggage created ... and fight for (that will serve the business) we can afford to go a little crazy. Isn t this the same ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. 'That means your margin for error is non-existent. If you get one thing wrong, you end up with massive ... Gissing. 'Then he revealed that something like 30%-40% of Amazon deliveries fail in the UK.' This means ... about 10% to 20% of the (wider food) market, that still means 10bn to 20bn. There is enough space ...

Carlsberg launches star-studded football-focused ad

11 May 2012 | by Sara Kimberley

and Ray Mears, to show what it means to be a "true England fan." Fans then graduate from the Academy ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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