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Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ... of non-executive chairman means he s still in the business and will help us lead it to the next phase ...

Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

of their technology also means that we can trial new advertising and communication ideas quickly and monitor ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

most want to reach. The virtuous circle also means that a higher frequency of exposure is well worth ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

The EU cookie directive finally came into force at the weekend. This, of course, means that UK website owners are required to obtain consent from their users in advance of storing personal browser information which is gathered through small software files known as cookies. These files sit on the user ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

should mean that when the results identify weaknesses for improvement or elements for differentiating ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

teenagers today are better connected, it is wrong to assume this means they have better communication skills ... channels, doesn't mean they are innately more knowledgeable. A study has found that 25% of students chose a ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Danny Rogers: Nothing in public life is safe from being leaked

31 May 2012 | by Danny Rogers

public fight' . On the same day, footage appeared on YouTube of Downing Street's director of comms ...

How digital can turn a great story into a super-franchise

31 May 2012

of which result in further engagement and depth of penetration. For us, the word "franchise" means ... while this isn't a recent concept by any means, it is interesting to see an increasing emergence of digital franchise opportunities in the industry where mobile has become the new means for storytelling ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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