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that it will be providing a fuller response anytime soon. Google's rapid increase in size and reach means it needs to think differently about how it communicates. Its influence means it will often be under the spotlight ...
teenagers today are better connected, it is wrong to assume this means they have better communication skills ... channels, doesn't mean they are innately more knowledgeable. A study has found that 25% of students chose a ...
patients to access their records online by 2015. This means the marketplace has been opened up ...
their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...
. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...
is by any means a 'Microsoft lifer'. 'I'll move on when I feel the time is right. Like a relationship ...
" meaning the sponsorship changes are not because of budgetary cuts but has been driven by "focus ...
could get away with lying for long... Project N @getdemoffya You mean 'telling strategic truths ...
, with the added overlay of the unwritten rules of social engagement. For marketers, this means ...
. 'That means your margin for error is non-existent. If you get one thing wrong, you end up with massive ... Gissing. 'Then he revealed that something like 30%-40% of Amazon deliveries fail in the UK.' This means ... about 10% to 20% of the (wider food) market, that still means 10bn to 20bn. There is enough space ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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