Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
just before the games simply means that tourists are choosing to travel around the peak time to avoid ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
spirit. Even with a rather conservative estimate that each party will have five attendees that means ... that people seek to add meaning to their lives individually and as part of a wider social group ... and preferably add meaning. The Jubilee is the beginning of a massive summer for Britain. Brands that take ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... on their social lives, which again means marketers need to be increasingly canny about how and when to reach them ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
. The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
, renovated 140 and brought in 80 new ones, which means that 70% of Sheraton properties are now new or newly ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... surcharges and APD on the industry, but they are still starting from a lower cost base, which means ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the front of the brochure means that consumers can watch an in-depth film about the different options ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
, which also means increased opportunities for brands to target them. Unfortunately, though, the growth ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
weighed down by taxes and surcharges. Her strategy focuses on delivering its 'lean' business plan ...
IAG forced to take on bmi baby as airline takeover completes
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith and Emma Powell
the sale signed off in the first quarter of this year. IAG's purchase agreement means that the airline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
