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and the scope of the legislation. It's about looking at what the text of it means for us, and making sure our ...
of complaints does not mean that it breaches the rules, but the number of complaints certainly gives us a ... ?' (2010) 1,088 complaints / Not upheld 7. Volkswagen 'fight' (2009) 1,070 complaints ...
does. This means insightful attitudinal segmentation, behaving like consumers yourself, and watching ... mean no one in the organisation is keeping abreast of changing customer needs and helping to develop ...
different backgrounds to work together.' The third main facet of Maratier's job is 'fighting the brand ...
claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...
Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...
years ago, the AA s efforts were almost exclusively spent fighting fires. Food, children, alcohol, green ...
, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...
Communications Minister, recently described the directive as a "well-meaning regulation that will be very ... it calls "an ecology of solutions". What does this mean? First things first, we should be very clear on what the new law does not mean as there is much misleading information. The UK is not introducing ...
been clever to introduce the double-meaning word 'making' - its degree of vertical integration is a real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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