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MARKETING MIX: I'll name that brand in one

This week's mystery brand has a strong presence in Hong Kong and China, and a smaller presence in European countries such as Cyprus, Denmark, Spain, and Sweden. Outside Europe the brand is also sold in Argentina, Canada, Egypt, Lebanon and the US. In the UK the brand sponsors the Chinese New Year ...

OPINION: Marketing Society - Brands across the world must have local focus

of an 'n' labelled 'Lebanon - good luck'. Or the three identical pictures of a cricket, one labelled 'USA ...

Raymond Snoddy on media: Scots news rebellion has just cause

Israel and Lebanon last year, the M40 being closed due to the murder of a motorcyclist and the growth ...

Conferences and exhibitions: Exhibitions enter a world of change - Staging events in Europe is no longer the norm as organisers opt for more global venues. Sharon Greaves reports

of their attractiveness to delegates and air accessibility. Organisers are now slowly moving into Lebanon, Israel ...

CIM: Examination Results 2006

P M SWITZERLAND Mikati R LEBANON Misa E D ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.