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Tesco to free up shelf space with augmented reality trial

' Lego. The augmented reality technology will allow customers to spin the virtual TV around to see ...

Profile: Doug Bewsher, chief marketing officer at Skype

Favourite brand: Lego Hobbies: Scuba diving, skiing, travel Music: Glee, Queen, Supertramp ...

My YouTube ad of the week: James Hilton, AKQA

James Hilton reviews Lego Star Wars III: Clone Wars...James Hilton, chief creative officer, AKQA Why I like it Lego is cool. Star Wars ... to show someone, and in my book that makes it good. Maybe it s because I like Lego, Star Wars and poo ... = recognizable. Give the cat management powers to enable sadistic treatment of employees = evil. This Lego thing ...

Lego 'the brick thief' by Pereira & O'Dell

San Francisco agency Pereira & O'Dell has created a short surreal film as part of its Lego 'click...The film is part of a wider campaign encouraging Lego fans to build unusual creations. It is supported by a website and iPhone app. ...

Lego to run 3D cinema ad around Toy Story

Lego is launching its first 3D ad on Monday to promote its exclusive 'Toy Story' range....The ad was created by Dazzleship and features animated 3D Lego 'Toy Story' minifigures of characters such as Jessie, Bullseye, Woody and Buzz. The deal was agreed by Lego UK s marketing director Fiona Wright, Carat Sponsorship s Rob Honeywood and Pearl Dean s account manager, Joe Copeman ...

Lego 'kipper' by TBWA

LONDON - It's a testament to the memorability of its famous "kipper" spot that Lego chose to dust...Narrated by Tommy Cooper, the quirky stop-frame animation commercial was as popular within the industry as the public at large. Indeed, it was voted one of the 100 greatest ads by Channel 4 viewers. In the film, Lego bricks are transformed into a series of monsters and missile-eating machines. A ...

 

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