The view from London
22 Mar 2012
to die screaming. It's a place where Professor David Robertson's talk on rebuilding Lego causes a queue ...
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Serviceplan Group
10 Apr 2012 | by Florian Haller, Serviceplan Group
- and children's TV programmes such as NinjaGo for Lego. 4. Spatial presence Approaching consumers at a ...
When the geeks went to Austin
22 Mar 2012
and discussions (Goodby, Silverstein Partners' Gareth Kay was particularly excellent on Google+) to Lego Android ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.87 29 Schweppes 59.64 30 Encyclopaedia Britannica 59.36 31 Lego ...
The new breed of marketer
23 Feb 2012
communications." Cecilia Weckstrom, senior director, lego.com and consumer experience, The Lego Group Cecilia Weckstrom, who came from a background in product and experience design within Lego, has responsibility for the channel strategy of lego.com and its integration across other channels. She drives ...
Why We're Loving ... Dave Price and Neil Lancaster
26 Jan 2012
: The Guardian "points of view", or Lego "kipper", or ... You probably don't know this but ... DP: I ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
: 'Lego. A very coherent brand that provides me and my kids with hours of fun.' Favourite Olympic ...
Lego launches first girls' range for 10 years
19 Dec 2011 | by Matthew Chapman
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising...The toy retailer is heavily investing in its Lego Friends range, which comprises five mini ... television spots and a mini-movie starring characters from the Lego Friends range will launch in the New Year, to coincide with a second wave of Lego Friends. Media planning and buying was handled by Carat. The Lego ...
Argos and Homebase profits hit by sales slump
20 Oct 2011 | by Matthew Chapman
on 77% of toy lines, including brands such as Disney, Lego and Mattel. The results also reveal ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
