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Lego recruits Ben Fogle as first celebrity 'face' of brand

26 Apr 2012 | by Matthew Chapman

Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat. Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ... Centre in Manchester with Ben Fogle. Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...

The view from London

22 Mar 2012

to die screaming. It's a place where Professor David Robertson's talk on rebuilding Lego causes a queue ...

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

02 Feb 2012

Why I like it I have been reintroduced to Star Wars through my eight-year-old son. Star Wars Lego has been a particularly popular by-product of his obsession. He and I are the proud builders of many an X-wing, star fighter etc. And with the Death Star under our belt, and the Millennium Falcon ...

Tesco to free up shelf space with augmented reality trial

17 Nov 2011 | by Matthew Chapman

' Lego. The augmented reality technology will allow customers to spin the virtual TV around to see ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

Lego and Hasbro sign up for Netmums blog network

01 Jul 2011 | by Sarah Shearman

The Parent Bloggers Network, which launched today, will allow brands to target parent bloggers on their sites directly, giving them the opportunity to gives bloggers paid-product reviews or ask them for their product feedback. Lego Games and Hasbro are the first brands to make use of the network to reach parent ...

Crowd drives Groupon into BR app chart

20 Apr 2011 | by Daniel Farey-Jones

in cities all over the UK. Our new app brings the best deals directly to your pocket." Lego, which has a number of apps, is another new entry at number six. Lego Ninjago Spinjitsu Scavenger Hunt is a free game ...

Odeon climbs to top of BR app chart

01 Mar 2011 | by Daniel Farey-Jones

The app launched last month and has been quickly adopted by film fans. It entered the chart at number four last week. It has been a quiet week for new entries, but the Lego Minifigures game that went in at number two last week has held up in popularity, taking the third spot this week. Capital ...

Lego and Odeon make top five in BR app chart

22 Feb 2011 | by Daniel Farey-Jones

Facebook has reclaimed the summit of the BR app chart, while Lego and Odeon are new entries...Lego's Minifigures Collector game, released this month, is the highest new entry at number two. Also new this month is an app for cinema chain Odeon, which allows users to check film listings and times, find cinemas and make bookings within the app. Rival chain Cineworld, which released its app ...

Mumsnet boosts brand appeal with user-review awards

01 Feb 2011 | by Alex Brownsell

offerings from Lidl, Lego, Ikea and BT will now be able to use the Mumsnet logo in their marketing ...

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