Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief
24 Apr 2012 | by Sara Luker
awareness of its collaborations that include teaming up with LEGO for its children s range. Pentland ...
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Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ... and boost Christmas sales To show the creative potential of Lego. Strategy and plan ...
ActionAid beats off those Monday blues, Golden Goose PR
16 Dec 2011
and Doilies. Space Hoppers and Big Traks were donated to play with and a giant Lego sunflower was one ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
ahead of Orange, Nokia and Sony Ericsson. Maltesers was the top chocolate brand. Lego and Monopoly ...
Do agencies need to change?
04 Aug 2011 | by Kate Magee
Owen, PR and promotions manager, Lego I've been in PR for more than 20 years and the structure of agencies hasn't changed in that time. At Lego, I rely on my agencies as an extension ... -sized agencies works for Lego, because the staff are more specialist. When I ring up, they all know what is going ...
Lego UK calls in Cake to help manage PR for its brand extensions
04 Aug 2011 | by Matt Cartmell
Lego UK has appointed Cake to help manage PR for its growing product range as it prepares...pitch. In recent years, Lego has produced a number of successful brand extensions, including Star ... month that Lego has obtained the toy licences for both DC Comics and Marvel, which points to a video ... will report to Lego's UK PR manager, Emma Owen. 'Teaming up with Lego provides the perfect opportunity ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...
Digital: Teletext Holidays enjoys a renaissance
04 May 2011 | by Nadirah Kaba
.000 Teletext Holidays has been famous for its 'lego brick' graphics on analogue television for nearly two ... about the brand moving from lego brick graphics into the digital age was sold in to business desks ...
Toy manufacturer re:creation brings in Bottle PR to boost profile
18 Feb 2011 | by David Woods
The comapny is the developer and distributor of toys, games, creative play and gifts, including scooters, pocket money toys, LEGO licensed products and more adult-focused Monty Python and Stylophoneranges. The brief will include media relations support on a series of UK product launches, including ...
Jo Slatem, Brand Mandate - Trust and understanding
23 Jun 2010 | by Jo Slatem, Brand Mandate
-through to purchase. A great example of a business that doesn't need brand awareness is Lego UK. With nearly 100 ... skills developed through Lego play has allowed it to tap into the universal parental concern about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
