Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief
24 Apr 2012 | by Sara Luker
awareness of its collaborations that include teaming up with LEGO for its children s range. Pentland ...
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Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ... and boost Christmas sales To show the creative potential of Lego. Strategy and plan ...
Serviceplan Group
10 Apr 2012 | by Florian Haller, Serviceplan Group
- and children's TV programmes such as NinjaGo for Lego. 4. Spatial presence Approaching consumers at a ...
Legoland 'mini breaks' by DLKW Lowe
30 Mar 2012
The billboards are a fraction of the size of the standard six- or 48-sheet advertising and are made from Lego. ...
Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe
21 Mar 2012
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars...The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...
IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all
20 Mar 2012 | by Nigel Gwilliam
mean Sean Parker, and a Warton Business Professor practically blasphemed by suggesting Lego was nearly ...
The new breed of marketer
23 Feb 2012
communications." Cecilia Weckstrom, senior director, lego.com and consumer experience, The Lego Group Cecilia Weckstrom, who came from a background in product and experience design within Lego, has responsibility for the channel strategy of lego.com and its integration across other channels. She drives ...
Why We're Loving ... Dave Price and Neil Lancaster
26 Jan 2012
: The Guardian "points of view", or Lego "kipper", or ... You probably don't know this but ... DP: I ...
Private View: Russell Ramsey and David Harris
15 Sep 2011
young audience. I've had a flashback here as well, in the form of TBWA's surreal "kipper" ad for Lego ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
