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Argos and Homebase profits hit by sales slump

on 77% of toy lines, including brands such as Disney, Lego and Mattel. The results also reveal ...

Sector Insight: Toy retailing

. Educational toys, meanwhile, are popular among adults - more than half try to buy them, and sets such as Lego ...

Book review: BRANDchild

Building on the Internet) a key adviser to kids brands such as LEGO, Mars, M Ms Pepsi, Cartoon Network ... brands as well as commentary from Millward Brown board director Nigel Hollis and former LEGO executive ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.