18 May 2012
| by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ...
and boost Christmas sales
To show the creative potential of Lego.
Strategy and plan ...
26 Apr 2012
| by Matthew Chapman
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat.
Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ...
Centre in Manchester with Ben Fogle.
Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...
21 Mar 2012
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars...The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...
19 Dec 2011
| by Matthew Chapman
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising...The toy retailer is heavily investing in its Lego Friends range, which comprises five mini ...
television spots and a mini-movie starring characters from the Lego Friends range will launch in the New Year, to coincide with a second wave of Lego Friends.
Media planning and buying was handled by Carat.
The Lego ...
04 Aug 2011
| by Matt Cartmell
Lego UK has appointed Cake to help manage PR for its growing product range as it prepares...pitch.
In recent years, Lego has produced a number of successful brand extensions, including Star ...
month that Lego has obtained the toy licences for both DC Comics and Marvel, which points to a video ...
will report to Lego's UK PR manager, Emma Owen. 'Teaming up with Lego provides the perfect opportunity ...
01 Jul 2011
| by Sarah Shearman
The Parent Bloggers Network, which launched today, will allow brands to target parent bloggers on their sites directly, giving them the opportunity to gives bloggers paid-product reviews or ask them for their product feedback.
Lego Games and Hasbro are the first brands to make use of the network to reach parent ...
06 May 2011
Lego Kings after winning a contest by the photography agency Vue to create the best Lego sculpture
22 Feb 2011
| by Daniel Farey-Jones
Facebook has reclaimed the summit of the BR app chart, while Lego and Odeon are new entries...Lego's Minifigures Collector game, released this month, is the highest new entry at number two.
Also new this month is an app for cinema chain Odeon, which allows users to check film listings and times, find cinemas and make bookings within the app.
Rival chain Cineworld, which released its app ...
05 Jan 2011
San Francisco agency Pereira & O'Dell has created a short surreal film as part of its Lego 'click...The film is part of a wider campaign encouraging Lego fans to build unusual creations. It is supported by a website and iPhone app. ...
18 Oct 2010
| by Maisie McCabe
Lego and Nickelodeon, the Viacom-owned children's channel, have launched a campaign to find...Children are asked to build their own models using Lego City then photograph and upload them ...
from Ireland, will star in a 40-second TV spot for the Lego City brand and receive free products for their classmates.
Laura Di Bonaventura, senior brand manager at children's construction toy brand Lego UK, said ...
