Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.87 29 Schweppes 59.64 30 Encyclopaedia Britannica 59.36 31 Lego ...
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Lego recruits Ben Fogle as first celebrity 'face' of brand
26 Apr 2012 | by Matthew Chapman
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat. Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ... Centre in Manchester with Ben Fogle. Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
: 'Lego. A very coherent brand that provides me and my kids with hours of fun.' Favourite Olympic ...
Lego launches first girls' range for 10 years
19 Dec 2011 | by Matthew Chapman
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising...The toy retailer is heavily investing in its Lego Friends range, which comprises five mini ... television spots and a mini-movie starring characters from the Lego Friends range will launch in the New Year, to coincide with a second wave of Lego Friends. Media planning and buying was handled by Carat. The Lego ...
Tesco to free up shelf space with augmented reality trial
17 Nov 2011 | by Matthew Chapman
' Lego. The augmented reality technology will allow customers to spin the virtual TV around to see ...
Argos and Homebase profits hit by sales slump
20 Oct 2011 | by Matthew Chapman
on 77% of toy lines, including brands such as Disney, Lego and Mattel. The results also reveal ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
) = Greenpeace 3 Golds (Press) = Heineken 3 Golds (Cyber, Film, Film Craft) = Lego 3 Golds (Outdoor ...
Mattel questions effect of brands on childhood
01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
across the industry, including The Walt Disney Company, EMI, Innocent and Lego, alongside representatives ...
Lego and Hasbro sign up for Netmums blog network
01 Jul 2011 | by Sarah Shearman
The Parent Bloggers Network, which launched today, will allow brands to target parent bloggers on their sites directly, giving them the opportunity to gives bloggers paid-product reviews or ask them for their product feedback. Lego Games and Hasbro are the first brands to make use of the network to reach parent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
