The week in marketing
03 Nov 2009
favourites such as Lego and Monopoly. Transformers action toys are also set to sell well following ...
Search results for Lego Cl!ck
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Brand in the news: Toys 'R' Us
24 Nov 2009 | by Tim Greenhalgh, Chief creative officer, Fitch
I have always had a soft spot for Toys 'R' Us. It's a great brand, which broke the conventions of the category. This year my children got to spend way too much time in the magical flagship store in New York, Ferris wheel and giant Lego characters being among the attractions. But is that reality? Rerunning ...
Lego Games to sponsor first month of Disney XD
08 Sep 2009
Lego Games is to sponsor the first month's transmission of the Disney XD Channel through a range
Marketing Mole: Name that brand
17 Feb 2009
was Louise Wornham, of the Royal College of Nursing, in London, who correctly identified Lego. - Brands ...
The Week in marketing: 4 November 2008
04 Nov 2008 | by Staff
Lego marks half-century Lego is rolling out a range of marketing initiatives to celebrate its ... sources, including the BBC and The Sun, reported the discovery of a giant Lego man washed up on a Brighton beach Friday. Lego denies any knowledge as to how the six-foot toy ended up on the beach. Its presence ...
Lego brings back 80s 'Kipper' ad
30 Oct 2008 | by Ed Kemp
LONDON - Lego is celebrating its 50th birthday by bringing back its 1981 'Kipper' advert....'. The animated ad and its Tommy Cooper voice-alike. Show what you can make out of LEGO bricks by way of a battle ...
Andrew Walmsley on Digital: Ensuring Christmas cheer
30 Sep 2008
in place. Without being conscious of it, I already have high spontaneous recall scores for 'Lego Secret ...
Careers: Brand manager of the week - Tara Heath, Brand manager, Lego
29 Jul 2008
- Describe yourself in three words. Enthusiastic, caring, loyal.
Lego launches competition to find child stars for new ad campaign
22 Jul 2008 | by Alison Donnelly
LONDON - Lego has partnered with Viacom Brand Solutions (VBS), the sales house for Nickelodeon, MTV...will be asked to write why they think they should star in a national Lego City ad and the 15 short listed ... commercial, promoting Lego City which will run from 20 October to 2 November. The deal was negotiated ...
Media Analysis: Big-screen draw
08 Jul 2008
such as Red Bull and Lego, for instance, have run cinema ads using techniques including Bluetooth and 3-D ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
