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Consumer: Lego builds brand quality at St Pancras

Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ... and boost Christmas sales To show the creative potential of Lego. Strategy and plan ...

Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief

awareness of its collaborations that include teaming up with LEGO for its children s range. Pentland ...

Toy manufacturer re:creation brings in Bottle PR to boost profile

The comapny is the developer and distributor of toys, games, creative play and gifts, including scooters, pocket money toys, LEGO licensed products and more adult-focused Monty Python and Stylophoneranges. The brief will include media relations support on a series of UK product launches, including ...

Mandate grows consumer senior team with appointment of Jo Slatem

on PR strategies for a number of high profile brands including McDonald's UK and Europe, Heinz, LEGO ...

Merlin hires Brazen to launch the UK's first Legoland Discovery Centre

-olds and will house a 4D cinema, themed Lego ride and a Model Builder s Workshop. Merlin also owns a further 21 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.