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Young People - Creative solutions beat the crunch

ran a promotion for Lego Star Wars, giving away a Lego action figure in every copy. Egmont's Vernon ...

Meet Glyn Butterworth, Barclaycard

to agency roles for Kellogg's and Lego. Working above, below and through the line is of great benefit ...

EMEA - Television - TV takes a multi-plat form leap

offering. Plastic toy bricks manufacturer Lego is one of Jetix's biggest pan-European clients ... ranges. Jetix and Lego formed multi-territory deals and the campaigns used a dual-platform strategy. "We ...

Misplaced online ads damage brands' image

to be the brand with the most to lose from any association with such websites, followed by Cadbury, Lego and Tesco ...

Future will produce game title for Tesco

Theft Auto IV, Lego Indiana Jones and The Bourne Conspiracy. Hot Summer Games will be available ...

Zenith wins hay fever and toy campaigns

-hay fever product, the nature of which makes media activity seasonal. Meanwhile, Mega Bloks, Lego rival ...

In brief

Google, Media Republic, H Bauer, Daily Mirror, Future, Performics, Granada Ventures, Lego, JML...into ITV Worldwide. Toy brand Lego is to promote its portfolio across ad cinema chain Vue for the next 12 ...

Lego to run campaign across cinemas

LONDON - Toy brand Lego is to promote its portfolio across ad cinema chain Vue for the next 12...-screen Lego cinema commercials before all kids films. In addition, Lego branding will appear across the Pearl Dean kids website and the Vue cinema website. Lego is also partnering with Vue cinemas to sponsor its ... be cinema foyer activity including standees, foyer TV, leafleting and Lego-branded play zones. Also, when ...

Kerb appoints new non-exec director

-brand names including Disney, Lego, Channel 4, Sky and Orange, but McNiven sees the agency s role expanding ...

Kerb appoints new non-exec director

-brand names including Disney, Lego, Channel 4, Sky and Orange, but McNiven sees the agency's role expanding ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.