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Close-Up: Making a stand for crowdsourcing 2.0

Pepsi, Unilever, Coca-Cola, Best Buy and Lego. The competitions have usually been centred on key media ...

Odeon climbs to top of BR app chart

The app launched last month and has been quickly adopted by film fans. It entered the chart at number four last week. It has been a quiet week for new entries, but the Lego Minifigures game that went in at number two last week has held up in popularity, taking the third spot this week. Capital ...

Mercedes-Benz and Rolls Royce top Superbrands charts

Duracell 76.80 15 AA 75.89 16 Lego 75.75 17 Virgin Atlantic ...

Lego and Odeon make top five in BR app chart

Facebook has reclaimed the summit of the BR app chart, while Lego and Odeon are new entries...Lego's Minifigures Collector game, released this month, is the highest new entry at number two. Also new this month is an app for cinema chain Odeon, which allows users to check film listings and times, find cinemas and make bookings within the app. Rival chain Cineworld, which released its app ...

Toy manufacturer re:creation brings in Bottle PR to boost profile

The comapny is the developer and distributor of toys, games, creative play and gifts, including scooters, pocket money toys, LEGO licensed products and more adult-focused Monty Python and Stylophoneranges. The brief will include media relations support on a series of UK product launches, including ...

Innocent ties up with Mumsnet

in their marketing materials and on other websites. The entries include products from Lidl, Lego, Ikea and BT. ...

Mumsnet boosts brand appeal with user-review awards

offerings from Lidl, Lego, Ikea and BT will now be able to use the Mumsnet logo in their marketing ...

A world of difference

strategist Helene Venge, a former global marketer for Lego and Levi's, agrees that a broad enough idea can straddle a brand's positions in various territories. Danish toy brand Lego has 'the same qualities ...

The Year Ahead for ... Cinema

of cinema's popularity. Advertisers such as Sky, Lego and Panasonic have successfully embraced new interest ...

Lego 'the brick thief' by Pereira & O'Dell

San Francisco agency Pereira & O'Dell has created a short surreal film as part of its Lego 'click...The film is part of a wider campaign encouraging Lego fans to build unusual creations. It is supported by a website and iPhone app. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.