Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
) = Greenpeace 3 Golds (Press) = Heineken 3 Golds (Cyber, Film, Film Craft) = Lego 3 Golds (Outdoor ...
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awareness of its collaborations that include teaming up with LEGO for its children s range. Pentland ...
) = Greenpeace 3 Golds (Press) = Heineken 3 Golds (Cyber, Film, Film Craft) = Lego 3 Golds (Outdoor ...
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
. LEGO Lego is a legacy brand that, despite being 70 years old, continues to reinvent itself ... devices. Lego, too, has embraced new technology in 2010, with augmented reality kiosks showing potential ...
-pack promotion conducted by Lego Technic. The toy brand has made its packs compatible with AR, so that when they are held up to a webcam, the consumer sees the Lego bricks and components inside being put together to form ...
no advertising in 2007, the fur-lined boots became the third-most searched-for product in November. Lego led ...
Framfab, where he was the creative director working on Nike, Lego, Coca-Cola and Carlsberg. Before that ...
Lego has launched a global alliance with Nike to market a range of trainers based on the toy...The deal promises to be the first of a number of brand tie-ups between the companies. It will enable Lego to take its brand to the street while giving Nike a further boost in the kids' market ... . They will be available across Europe from March at Niketown and Lego retail stores, as well as over the internet ...
senior Adidas market to leave the company in as many weeks. Earlier this month, toy-maker Lego lured ...
" for Lego, Brixton's Evian Lido, Johnnie Walker mini-documentaries and in-flight Stella Artois ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.