Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...
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Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
: 'Lego. A very coherent brand that provides me and my kids with hours of fun.' Favourite Olympic ...
Mumsnet co-founder urges brands to engage in 'fresh new ways'
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
The conference was held yesterday (22 June) in London. In attendance were a number of household brands, such as Innocent, PizzaExpress, Lego and Manchester City. Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ...
Mercedes-Benz and Rolls Royce top Superbrands charts
28 Feb 2011 | by Nicola Clark
Duracell 76.80 15 AA 75.89 16 Lego 75.75 17 Virgin Atlantic ...
Innocent ties up with Mumsnet
02 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
in their marketing materials and on other websites. The entries include products from Lidl, Lego, Ikea and BT. ...
A world of difference
26 Jan 2011 | by Simon Kershaw
strategist Helene Venge, a former global marketer for Lego and Levi's, agrees that a broad enough idea can straddle a brand's positions in various territories. Danish toy brand Lego has 'the same qualities ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. LEGO Lego is a legacy brand that, despite being 70 years old, continues to reinvent itself ... devices. Lego, too, has embraced new technology in 2010, with augmented reality kiosks showing potential ...
From first love to Slim-Fast
29 Jun 2010 | by John Reynolds
brand: Lego Favourite campaign: The 'Pablo the drug-mule dog' ads for Frank by Mother and Profero ...
Reality's new dimension
16 Jun 2010 | by Andrew McCormick
-pack promotion conducted by Lego Technic. The toy brand has made its packs compatible with AR, so that when they are held up to a webcam, the consumer sees the Lego bricks and components inside being put together to form ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
