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ActionAid beats off those Monday blues, Golden Goose PR

16 Dec 2011

and Doilies. Space Hoppers and Big Traks were donated to play with and a giant Lego sunflower was one ...

Marketing to children - Kids Brand Index 2011

10 Aug 2011 | by Cathy Bussey

ahead of Orange, Nokia and Sony Ericsson. Maltesers was the top chocolate brand. Lego and Monopoly ...

Do agencies need to change?

04 Aug 2011 | by Kate Magee

Owen, PR and promotions manager, Lego I've been in PR for more than 20 years and the structure of agencies hasn't changed in that time. At Lego, I rely on my agencies as an extension ... -sized agencies works for Lego, because the staff are more specialist. When I ring up, they all know what is going ...

Mattel questions effect of brands on childhood

01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

across the industry, including The Walt Disney Company, EMI, Innocent and Lego, alongside representatives ...

Mumsnet co-founder urges brands to engage in 'fresh new ways'

23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

The conference was held yesterday (22 June) in London. In attendance were a number of household brands, such as Innocent, PizzaExpress, Lego and Manchester City. Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. LEGO Lego is a legacy brand that, despite being 70 years old, continues to reinvent itself ... devices. Lego, too, has embraced new technology in 2010, with augmented reality kiosks showing potential ...

The Work: Private view

28 Nov 2008

, out of the Campaign envelope pops a great vintage. Lego (6) "kipper" 1981. One of my all-time favourite ads. It turns out that Lego is rerunning it in cinemas to mark its 50th anniversary. Good on 'em ... 27 years old. The wonderful and famous Lego (6) "kipper" commercial has come around again, and why ...

The Week in marketing: 4 November 2008

04 Nov 2008 | by Staff

Lego marks half-century Lego is rolling out a range of marketing initiatives to celebrate its ... sources, including the BBC and The Sun, reported the discovery of a giant Lego man washed up on a Brighton beach Friday. Lego denies any knowledge as to how the six-foot toy ended up on the beach. Its presence ...

Taking Action ... Climate Change activists vs E.ON, RBS and the Government

15 Aug 2008

.ON-sponsored Lego model of Kingsnorth at Legoland Park in Windsor was, as The Guardian put it, 'occupied by tiny Lego eco-activists'. - What was the aim of the protest? The Climate Camp wants to prevent a new ...

IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys

15 Sep 2006

they would do next if they owned it. I wouldn't be surprised if Lego did this when they thought of opening a ...

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