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Lego recruits Ben Fogle as first celebrity 'face' of brand

Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat. Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ... Centre in Manchester with Ben Fogle. Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...

Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe

Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars...The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...

IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all

mean Sean Parker, and a Warton Business Professor practically blasphemed by suggesting Lego was nearly ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

: 'Lego. A very coherent brand that provides me and my kids with hours of fun.' Favourite Olympic ...

Lego launches first girls' range for 10 years

Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising...The toy retailer is heavily investing in its Lego Friends range, which comprises five mini ... television spots and a mini-movie starring characters from the Lego Friends range will launch in the New Year, to coincide with a second wave of Lego Friends. Media planning and buying was handled by Carat. The Lego ...

Tesco to free up shelf space with augmented reality trial

' Lego. The augmented reality technology will allow customers to spin the virtual TV around to see ...

Is time-up for football's Kick magazine?

itself as specialists in communicating with a young audience, working with the likes of Disney, Lego ...

Marketing to children - Kids Brand Index 2011

ahead of Orange, Nokia and Sony Ericsson. Maltesers was the top chocolate brand. Lego and Monopoly ...

Do agencies need to change?

Owen, PR and promotions manager, Lego I've been in PR for more than 20 years and the structure of agencies hasn't changed in that time. At Lego, I rely on my agencies as an extension ... -sized agencies works for Lego, because the staff are more specialist. When I ring up, they all know what is going ...

Lego and Hasbro sign up for Netmums blog network

The Parent Bloggers Network, which launched today, will allow brands to target parent bloggers on their sites directly, giving them the opportunity to gives bloggers paid-product reviews or ask them for their product feedback. Lego Games and Hasbro are the first brands to make use of the network to reach parent ...

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