26 Apr 2012
| by Matthew Chapman
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat.
Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ...
Centre in Manchester with Ben Fogle.
Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...
21 Mar 2012
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars...The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...
20 Mar 2012
| by Nigel Gwilliam
mean Sean Parker, and a Warton Business Professor practically blasphemed by suggesting Lego was nearly ...
19 Jan 2012
| by Nicola Clark
: 'Lego. A very coherent brand that provides me and my kids with hours of fun.'
Favourite Olympic ...
19 Dec 2011
| by Matthew Chapman
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising...The toy retailer is heavily investing in its Lego Friends range, which comprises five mini ...
television spots and a mini-movie starring characters from the Lego Friends range will launch in the New Year, to coincide with a second wave of Lego Friends.
Media planning and buying was handled by Carat.
The Lego ...
17 Nov 2011
| by Matthew Chapman
' Lego.
The augmented reality technology will allow customers to spin the virtual TV around to see ...
04 Nov 2011
| by Sophie Maden
itself as specialists in communicating with a young audience, working with the likes of Disney, Lego ...
10 Aug 2011
| by Cathy Bussey
ahead of Orange, Nokia and Sony Ericsson.
Maltesers was the top chocolate brand.
Lego and Monopoly ...
04 Aug 2011
| by Kate Magee
Owen, PR and promotions manager, Lego
I've been in PR for more than 20 years and the structure of agencies hasn't changed in that time. At Lego, I rely on my agencies as an extension ...
-sized agencies works for Lego, because the staff are more specialist. When I ring up, they all know what is going ...
01 Jul 2011
| by Sarah Shearman
The Parent Bloggers Network, which launched today, will allow brands to target parent bloggers on their sites directly, giving them the opportunity to gives bloggers paid-product reviews or ask them for their product feedback.
Lego Games and Hasbro are the first brands to make use of the network to reach parent ...