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Profile: Sally Cowdry, marketing director at O2

Chicken ('for the little one') and Lego ('for the bigger one') Likes: Bold prints ...

Profile: Doug Bewsher, chief marketing officer at Skype

Favourite brand: Lego Hobbies: Scuba diving, skiing, travel Music: Glee, Queen, Supertramp ...

Battle of the brands

, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...

The best brands of 2010: choose your winner

. LEGO Lego is a legacy brand that, despite being 70 years old, continues to reinvent itself ... devices. Lego, too, has embraced new technology in 2010, with augmented reality kiosks showing potential ...

REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

MEDIA: Briefs

the festival s end on September 4. Lego Mindstorms is to sponsor Sky s autumn flagship show, Futurama ...

Lego seeks new image through ’girl power’ toys

The Lego Group is aiming to lose its boy s toy image with a new range aimed exclusively at girls....The Lego Group is aiming to lose its boy s toy image with a new range aimed exclusively at girls. The toy company is launching Lego Scala in the UK next year. The product, which launches ... . Meanwhile, the group s new software division, Lego Media, is launching its first female-focused game ...

Ex-Sega boss to lead Lego drive

Lego Media, the toymaker s software, films and games spin-off, has appointed former Sega and BSkyB...Lego Media, the toymaker s software, films and games spin-off, has appointed former Sega ... into animated children s programmes. Lego aims to become the most powerful brand in the world among ... titles Lego Creator, Lego Loco and Lego Chess arriving in time for Christmas. At Sega, Morris ...

Lego plans huge push in toy-related areas

Lego Group, manufacturer of children s building blocks, is making a concerted push into brand...Lego Group, manufacturer of children s building blocks, is making a concerted push into brand ... families with children by 2005. Lego Media International, which was set up in 1996, will target ... titles, Lego Creator, Lego Loco and Lego Chess, will be launched in time for Christmas this year. A ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

What an inspired idea to use Legoland s inhabitants as its spokespeople. The press work is witty and simple. The telly is near perfect. We re transported to the colourful world of the Lego people. It s an enchanting place - at least until the humans turn up. Then, with one swift cut, we re ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.