18 May 2012
| by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ...
and boost Christmas sales
To show the creative potential of Lego.
Strategy and plan ...
26 Apr 2012
| by Matthew Chapman
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges...Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat.
Activity will invite parents and children to submit Forest Police-inspired Lego builds and artwork via ...
Centre in Manchester with Ben Fogle.
Laura Di Bonaventura, senior brand manager at Lego UK, said: "This ...
24 Apr 2012
| by Sara Luker
awareness of its collaborations that include teaming up with LEGO for its children s range.
Pentland ...
10 Apr 2012
| by Florian Haller, Serviceplan Group
- and children's TV programmes such as NinjaGo for Lego.
4. Spatial presence
Approaching consumers at a ...
30 Mar 2012
The billboards are a fraction of the size of the standard six- or 48-sheet advertising and are made from Lego. ...
22 Mar 2012
to die screaming. It's a place where Professor David Robertson's talk on rebuilding Lego causes a queue ...
22 Mar 2012
and discussions (Goodby, Silverstein Partners' Gareth Kay was particularly excellent on Google+) to Lego Android ...
21 Mar 2012
Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars...The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...
20 Mar 2012
| by Nigel Gwilliam
mean Sean Parker, and a Warton Business Professor practically blasphemed by suggesting Lego was nearly ...
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
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