Adwatch: Marks & Spencer - 'Chocolate pudding'
30 Nov 2005 | by Dave Beverley, Creative director, Leo Burnett
What's happening? Everything we have been saying every minute of every day suddenly appears not to be true.
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Adwatch: Churchill - 'Challenge Churchill'
13 Sep 2006 | by Jim Thornton, Executive creative director, Leo Burnett
Yawn. Stretch. Another day, yet another challenge strategy. They seem to be all the rage at the moment as a short-term promotional sales driver.
Adwatch: Honda - 'Grrr'
17 Nov 2004 | by Jim Thornton, Creative director, Leo Burnett
Oh happy day. Thank you, Lord. I got the Honda diesel ad. It was close, it only just made it into the Adwatch top 20, but for once I can wax lyrical about a piece of advertising in words of joy and wonder. I love this ad. I love it so much, I don't even wish I'd done it. No, I'm just grateful someone...
Adwatch: Barclays - 'Money tree'
18 Aug 2004 | by Paul Shearer, Former creative director, Leo Burnett
My father always used to say: 'Whatever you do, do it well.' So I thought I would write about something he would approve of: the latest Barclays spot by Bartle Bogle Hegarty. Donald Sutherland, who takes over from Samuel L Jackson, talks to Gary Oldman about money trees and how 'money doesn't really...
Homebase hands ad work to Leo Burnett
08 Jul 2008 | by Jemima Bokaie
Homebase has appointed Leo Burnett to handle its £27m ad account as part of a strategy aimed...The agency has been briefed to create campaigns focusing on new products and services, and Homebase's national expansion plans. Leo Burnett won the business in a final pitch against CHI McCann Erickson had been knocked out at an earlier stage. Incumbent Abbott Mead Vickers BBDO, which had handled ...
McDonald's shifts 'trust' business to Leo Burnett
18 Mar 2008 | by Gemma Charles
LONDON - McDonald's has moved its 'trust' business out of TBWA\London and into Leo Burnett ahead...and food-quality issues relating to the brand. McDonald s will now work with Leo Burnett to develop a ...
News brief: Coca-Cola appoints Leo Burnett
18 Jan 2006
Coca-Cola has appointed Leo Burnett to run its global 'Make every drop count' campaign
ABN Amro reappoints Leo Burnett and Doremus
13 Sep 2001
ABN Amro has reappointed Leo Burnett and Doremus following a global reorganisation of the bank, which involved reviewing all supplier contracts. ...
Adwatch: Apple iPhone - 'iPhone demo'
05 Dec 2007 | by Jonathan Burley, Group executive creative director, Leo Burnett & Arc
Here's a cliche for you to blow the dust off and hold up to the light: creativity sells.
Kellogg hands FruitaBu ad account to Leo Burnett
31 Oct 2007 | by Gemma Charles
Kellogg has awarded the ad business for its healthy-snacking brand FruitaBu to Leo Burnett...., but little Kellogg branding. The appointment of Leo Burnett is a further blow to JWT's long ... of JWT and into Leo Burnett earlier this year. It shifted its Rice Krispies account out of the agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
