CAMPAIGNS: SPORT; The Derby gets a dose of salts
20 Sep 1996 | by WENDY SMITH
McCririck were employed to talk up the race in a number of syndicated radio interviews and a column ...
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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
. It is planning a massive promotional campaign to see off Channel 5 and swamp BBC1. Its executives talk ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
will take you straight to a call centre to talk to a live operator. But it s early days, the penetration ... telemarketing agency gives us an opportunity to talk to smaller start-ups whose definition of marketing ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
and graphics. Of course, you also have to let them know your web site exists, and attract readers with some ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
practitioners skills at talking to a variety of audiences from customers and the workforce to the media ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
sequence or storyboard. EMC s talking watch promises an easy-to-set time which is related to you by a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
