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," Lace insists) gives us something new to talk about, to pick over, to prognosticate about ... Lace is back. But let's be clear. If Lace had just announced he was joining an ad agency, I ...
Those noted media strategists, Michaelides & Bednash, are forever trying to establish a point of difference from the rest of the - how shall we say? - more testosterone-charged practitioners of the media buying mafia.
engage and talk to consumers. In a changing landscape, we've got to be smarter in our approaches ... times to talk to consumers. It is about understanding that there are some acquisition and retention ... alien, slightly less manageable than traditional DM, in which talking to consumers with targeted ...
. Let's just put the ad up and see if someone clicks. If not, we'll rotate it out." Fine. I can ... or topic. Nielsen's BlogPulse is a great tool to see what people are talking about, but it's very US ... -reported in surveys. Excuses, excuses ... So far, it's been too easy to let measurement slip off our list ...
. Over the past few months in New York, the buzz surrounding Talk has been deafening, with the editor ... space in the issue, despite the fact that Talk s salesforce demanded four extra buys over the next year. Even if Talk turned out to be a dud, these white-hot coat-tails would be worth riding ...
But Brazier will need to cultivate a more outgoing persona to accompany his undoubted creative talent, Noel Bussey writes.
's homes. Under new laws, BT must open up these exchanges and let suppliers such as Talk Talk install ... There was a time when the joke in some quarters of the City was that Talk Talk was precisely that. Just talk. Since its launch in 2003 as a fixed-line telephony company, the Carphone Warehouse ...
Let's talk numbers. These are direct marketing awards, after all....Of the £12 billion spent on marketing last year, £10 billion was spent on direct marketing. For companies like Sky, BT, Virgin, First Direct and Direct Line, communications are their only shop window. And yet, creatively, direct marketing is still the poor relation of advertising. Let's face it, most ...
and talk about a depth of communication beyond 'click here'. Let's not lose the focus on return ... print to TV. 'You'll get branding for free, today we want to talk to you about direct response ... studies to support their argument. Ask the same of an online media owner and they'll talk about ...
Jack Klues, the president of Publicis Groupe Media, talks to Mark Tungate about his new role....Publicis Groupe Media. Is this another giant media behemoth? Let me start with what it's not. Publicis ... happen - but it's not our agenda. - Talking of mega-mergers, you don't know what's happening with you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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