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Tete-a-tete at Cannes with Sir Martin Sorrell

CANNES - Campaign India talks to WPP chief executive Sir Martin Sorrell about the economic slowdown...On the slowdown that's taking place: With both top-lines and bottom-lines under threat, how do you see ad agencies and media buying agencies figuring their way out? Advertising and media buying is about 45% of our business; so you're missing the other 55%. Let me straighten out what we think ...

BBH's Hegarty, Bogle and Sherwood on India

. Are you meeting any of them on this trip and talking business with them? Will these brands kick-off your ... to be present there. We've always started with no business and then talked to clients we have relationships ...

What value do you see in attending Cannes?

an opportunity to attend. He adds, "I was at Cannes last year and Bob Geldof s talk on Copenhagen was something ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.