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Media brief: Archant reports profits up

18 Mar 2004

in its Lets Talk! series aimed at the over-50s, with an edition tailored to the Anglia West region.

Direct choice: Talk Talk

19 Sep 2007 | by Dan Douglass, Executive creative director, Meteorite

and delivered it in a box with the thought 'Enough about us ... let's talk about you.'

Fear over, let the creativity begin

10 Jan 2007 | by by Nicola Clark

Sky s proclamation last week that it has now installed Sky+ boxes in more than 2m UK homes has put PVRs firmly back in the spotlight - but this time the talk is less of the threat they pose to the 30- second spot and more of the creative opportunities they present. Initial concerns over ad-skipping now ...

Forum Preview: Talking shop

14 Sep 2005

't watching the ads, let's buy into the programmes Within five years, one-fifth of consumers will bypass TV ...

Marketers should use social networking sites to talk not sell

07 Oct 2008 | by Fiona Ramsay

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

SALES PROMOTION LEAGUE TABLES: Let’s talk about money - SP consultants are pressing

29 Oct 1998 | by KEN GOFTON

. Talking with the enemy Unfortunately, they got a bit of a shock earlier this year. For its summer ...

BT service to let viewers create own TV channels

14 Mar 2007 | by Gareth Jones

The telecoms giant is holding talks with advertisers about funding the initiative. BT is keen to replicate the success of user-generated content on the web by allowing viewers to put their own video content on a dedicated TV channel. The project is intended to enable BT Vision customers to upload ...

BT service to let viewers create own TV channels

13 Mar 2007 | by Gareth Jones

The telecoms giant is holding talks with advertisers about funding the initiative. BT is keen to replicate the success of user-generated content on the web by allowing viewers to put their own video content on a dedicated TV channel. The project is intended to enable BT Vision customers to upload photos ...

OPINION: Even Caesar appreciated need to let his chiefs make decisions

24 Jan 2002 | by TONY SCOULLER, a director of Springpoint and RPM

director Asia and so on. Talking with them in the bar after dinner, the truth emerges. What do ... . Their companies are either stifling initiative or simply letting them off the hook. One of my pet hates is over-communication. Let us go back to the Roman Empire. Their governors, once appointed to a province ...

BELOW-THE-LINE: Let good times roll to reach youth market

16 May 1996 | by HARRIET MARSH AND JULIAN LEE

, traditional above-the-line ads are viewed as passe when it comes to talking to streetwise youth ...

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