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Google's YouTube to let users choose ads with TrueView

Google has tonight launched a new advertising service for YouTube called TrueView, which lets...the viewer has chosen to watch the ad, and so hopefully engaged with its message. Talking to Media Week ...

Guardian editor Rusbridger talks about the splintering fourth estate

. But the revolution we're talking about is changing all that. It seems self-evident to some that a combination ... the most interesting information. In other words, it's not simply you searching. You can sit back and let ... in the researching of it. Now you can let them all know it's there, so that they come to your site. You alert your ...

Channel 4 and Talk Talk join Project Canvas

LONDON - Channel 4 and Talk Talk have joined Project Canvas, the BBC and ITV-backed venture which...The project, which broadly aims to create an open platform for internet-connected TV devices, now counts ITV, BBC, Channel 4 and Five among its backers, plus the ISP Talk Talk and BT. Now, the venture ... at launch, so we're delighted that Channel 4 and Talk Talk have joined the project. "Today we're inviting ...

Setanta rescue talks 'progressing'

According to sources, talks led by Setanta co-chief executives and founders Leonard Ryan and Michael O'Rourke to secure funding to buy out some of its backers are "progressing". As well as Ryan and O'Rourke, Setanta's shareholders include private equity outfits Balderton Capital and Doughty Hanson ...

Felix Dennis ponders life after Maxim

Veteran publisher Felix Dennis talks to Media Week about letting go of the biggest-selling men...-selling men's magazine in the world is more surprising. He's talking just five weeks after ... company which went on to float on the NASDAQ. Those who dismiss talk of new online ambitions for Maxim ...

Informa in talks to acquire Springer group

LONDON - Informa, the events and publishing group, has confirmed it is in talks to acquire German

Reader's Digest in talks with potential buyers

LONDON - Administrators for the UK company behind Reader's Digest have begun talks with potential

Let's have peace among agencies and goodwill to all media

they are nothing more than a bit of PR flim-flam. "Ooh, I know, let's put a questionnaire up on a social networking ...

Stylist lets readers create its 100th issue

Women's lifestyle magazine Stylist has handed the reins over to its readers for its 100th issue, out this week.

CRR removal would let ITV diversify schedule, Crozier tells Lords

ITV is expected to report strong revenue figures in the third quarter but wants the CRR regulations lifted to allow it to diversify its schedule, according to chief executive Adam Crozier speaking to the House of Lords Communications Committee.

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