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. The BP article (in the Financial Times ) reported BP s launch of targetneutral, which lets motorists ... to the client. In this week s PRWeek /CTN podcast you can listen to Andy Nash talk further on the subject ...
, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...
Last week, we were talking about algorithms, inspired by Kevin Slavin's marvellous presentation
Let's talk numbers. These are direct marketing awards, after all....Of the £12 billion spent on marketing last year, £10 billion was spent on direct marketing. For companies like Sky, BT, Virgin, First Direct and Direct Line, communications are their only shop window. And yet, creatively, direct marketing is still the poor relation of advertising. Let's face it, most ...
known as Exchange Holdings. Moneyextra, which lets customers compare and buy financial products, saw ...
Mmm, the next hour with the notoriously irascible star of The Apprentice, the nation s favourite bully, promises to be a real treat for this advertising journalist. "Let s go up to the top floor," he ... , because he wants to let it. Quickly. Preferably to an ad agency. Yes. The man who has famously taken ...
administration, let alone party political advantage, are to be served. In fact, I don t reckon a Freedom ... . They are by definition much less interested in what is freely available than what is secret. So, don t let s get ...
and talk about a depth of communication beyond 'click here'. Let's not lose the focus on return ... print to TV. 'You'll get branding for free, today we want to talk to you about direct response ... studies to support their argument. Ask the same of an online media owner and they'll talk about ...
Jack Klues, the president of Publicis Groupe Media, talks to Mark Tungate about his new role....Publicis Groupe Media. Is this another giant media behemoth? Let me start with what it's not. Publicis ... happen - but it's not our agenda. - Talking of mega-mergers, you don't know what's happening with you ...
research, but no, Thinkbox keep trying to show us how TV communicates and lets hope some people are clever ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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