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Marketers should use social networking sites to talk not sell

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

Rainey Kelly keeps a subtle look for Lil-lets

in a Lil-lets spot, due to break on 1 May....claim. Women empathise with Lil-lets because it is a brand that talks to them in their own language ... advertising in a Lil-lets spot, due to break on 1 May. Lil-lets are described in the commercial ... silent revolution is under way in the sanitary protection market because women are buying more Lil-lets ...

Sitcom stars throw out Lil-lets sponsorship deal

sponsorship deal with Smith s sanpro product, Lil-lets....sponsorship deal with Smith s sanpro product, Lil-lets. Carlton was forced to shelve the proposed sponsorship deal, which had been struck with Lil-lets media agency, New PHD, when the cast s agents ... key summer programmes. In May, the broadcaster was reported to be in talks with a number ...

Beckham and Gillette part company after contract talks fail

to let Beckham go, when it reported that the razor brand had signed up Tiger Woods, Thierry Henry ... to have been in talks for weeks about an agreement to coincide with the start of Beckham s five ...

Talking zit stars in Oxy Malcolm in the Middle sponsorship spots

Ogilvy Mather has created a "talking pimple" character to promote the skincare brand Oxy...talking spot on his forehead. Another four five-second idents will air from this week and run throughout ... truffle-hunting swamp donkey." All four versions end with the voiceover stating: "Don't let spots ruin ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

in the latest supermarket commercial. There was a lot of talk on the threads about careers: advice to graduates ... the ads to talk about: the big showcase ads (Sony Bravia, Guiness, Cadbury and BA), the controversial (MFI ... in Britain 2007 Campaign i-Q: Asda or Tesco, who has done the best ad? Guinness is sinking. I know! Let ...

Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman

anniversary, the UK marketing director for the brand refuted talk that the brand is fairing badly here ... first and let perception follow. It may mean you have good business ideas and then brand them [Tesco ...

Lil-lets refreshes packaging and products

Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul...in order to "look good" and stop women feeling embarrassed when carrying the products. Lil-lets ... between the ages of nine and 14. Lil-lets conducted consumer research that found women disliked having ... and wrappers that make a rustling sound when opened. Lil-lets said the new packaging uses a soft grey ...

THIS WEEK: Tampon brands hit in media shops merger

Tampax and Lil-lets are holding talks with their respective agencies, Abbott Mead Vickers BBDO...Tampax and Lil-lets are holding talks with their respective agencies, Abbott Mead Vickers BBDO ... Campbell Roalfe is the creative agency for Lil-lets. Michelle Jobling, Tampax s vice ... 1996, while the Lil-lets ad spend was pounds 7.1m. AMV s acquisition of PHD is set to be sealed ...

ANALYSIS: SALE OF THE WEEK

cool, crisp energy. But enough about me, let s talk about Elizabeth Arden s latest product range....Energising, invigorating, uplifting, restorative, unique, refreshing and revitalising, with a cool, crisp energy. But enough about me, let s talk about Elizabeth Arden s latest product range. The online campaign for the company s new Green Tea fragrance collection has all these attributes and more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.