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Marketers should use social networking sites to talk not sell

07 Oct 2008 | by Fiona Ramsay

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

Moneyextra.com in sell off talks

04 Sep 2000

known as Exchange Holdings. Moneyextra, which lets customers compare and buy financial products, saw ...

KPMG in talks with agencies for global branding message

13 Jun 1997 | by HARRIET GREEN

KPMG, the accounting and consultancy partnership, is talking to advertising agencies...KPMG, the accounting and consultancy partnership, is talking to advertising agencies ... based in Amsterdam. As part of this process, Thorley has been holding informal talks with TBWA ... and saying, let s look for a common thread , Thorley explained. We re one of the big six ...

Opinion: Perspective - Let's hope Abbey doesn't deter other risk-takers

18 Feb 2005 | by Claire Beale, claire.beale@haynet.com

marketers off listening to their gut. Talking of marketers and guts, Ann Fudge was a good example ...

Private View: Nik Studzinski, executive creative director at Publicis

16 Jul 2004

of "grandiose point-making"? Let's talk about this week's work.

Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman

23 Nov 2007 | by Bill Britt

anniversary, the UK marketing director for the brand refuted talk that the brand is fairing badly here ... first and let perception follow. It may mean you have good business ideas and then brand them [Tesco ...

ITV 50 Years of Fame: Private view - HSBC

23 Sep 2005 | by Ed Morris, the executive creative director of Lowe London

OK, banking, so let's talk money. In 1999, the HSBC brand did not exist. Think about that for a..., organic growth, da da da. But what about the friendly bit? The face of the brand? The bit that got talked ... share it, and everyone who banks with us benefits. Ker-ching. It's a construct that lets HSBC tell us ... into "behaviour", which helped initiate the straight-talking, jargon-free tone (1). What a pleasant surprise ...

EDITORIAL: Will Nationwide let BBH do its job?

18 Jun 1999 | by DOMINIC MILLS

. But, as the UK s largest remaining mutual building society, it has a great story to tell. Let s just.... But, as the UK s largest remaining mutual building society, it has a great story to tell. Let s just ...

Eurospend.com 'accounts' to let kids shop online

02 Nov 2000

Eurospend.com, the online financial services provider, is launching a new brand, called Greenpeasoup.com, to allow teenagers to shop online without a credit card.

WPP and Finsbury end talks

07 Nov 2000 | by Louise Banbury

Talks between UK financial PR company Finsbury and the advertising holding group WPP Group have...LONDON (Brand Republic) - Talks between UK financial PR company Finsbury and the advertising holding group WPP Group have failed, according to reports. WPP, which owns the Ogilvy 15m to 20m for Finsbury with an earn-out deal valuing the company at 50m. However, this price was later deemed “ludicrous ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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