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Public Sector: GLA seeks media support to lure Chinese to London

and is in talks with PR agencies to spearhead the programme..... The GLA is currently in talks with 12 agencies but decided against using the roster that it put together ...

Opinion: Overexposed Cruise's outburst backfires

the willingness to talk about his beliefs will do for his current release, War of the Worlds, and the forthcoming ... seems determined to let it all hang out - a ploy that can very easily backfire, as Michael Jackson found ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

and white racquet. The challenge was to let club players know they could buy the same racquet. Sports ... might talk about Federer had received a racquet. It played on the fact that most were former ...

HMV seeks agency for download task

HMV e-commerce director Europe Stuart Rowe confirmed that the group was in talks with agencies about HMV's music download service, which will be named in a month's time and is scheduled for launch this summer. Market sources say the account could be worth as much as £100,000. 'I am not going to talk ...

Eurostar to promote faster links

is thought to have held talks with Freud Communications, Blue Rubicon and Chime Communications. Charles ...

City & Corporate: Flotation PR needs long-term thinking

to produce post-flotation let-down. The investment banks don't mind this because they no longer value long ...

Opinion: Leader - UK plc can learn a lot from BA's Eddington

way before long. Let's hope his legacy survives, not just at BA but throughout UK plc. City ...

Campaign: Arsenal celebrates 20 years of local spirit - Community Liaison

with interesting angles. It wasn't just Vieira in a playground; it was Vieira talking to schoolchildren about ...

Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television

and gambling bills. Talking to PRWeek at her home in Hornsey, north London, she is reluctant to discuss ...

Media Analysis: Runners head for the mainstream

months in advance because everything in the magazine is tested. We'd talk to celebrities within a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.